About Us

Who We Are

Proclamation Coalition exists to be a source of Gospel Resources. We work to intentionally design clothing and merchandise that opens doors for conversations about Christ. If you are looking for a simple way to share the Gospel and to initiate Christ-centered conversations, then you are in the right place.  

Why We Do What We Do

Ephesians 4:16 - from whom the whole body, joined and held together by every joint with which it is equipped, when each part is working properly, makes the body grow so that it builds itself up in love. 

The Proclamation Coalition is born out of the desire to unite the body of Christ for one common purpose: to know Christ and make His name known. We are saved into a body to grow the body. In a day and age that is laser focused on “personal relationship” with Jesus and “self help,” we’ve forgotten what it means to live in the body. Jesus' blood was shed for you, this is true, but more than that, it was shed for the body. 1 John 2:2  says He is the propitiation for our sins, and not for ours only, but also the sins of the world. With a church on every corner, we’ve become divided, competing with the churches around us instead of co-laboring. We’ve sat with our brothers and sisters in Christ, arguing over the few things we disagree over, instead of being edified and unified by the many beliefs that we share. We are a coalition that is working to raise up the next generation in unity, to bring the body together to co-labor under the banner of Christ for the power and impact we were meant for. Disagreement is causing division in our world, but we believe that under the banner of Christ, disagreement may be our greatest opportunity to truly show the love of Christ. Unity is formed through conversation not a declaration of opinions. This is why we design each shirt with the intention to create an invitation for conversation.

We exist for the unity of the body and proclamation of the Gospel, to bring together every nation, tribe, tongue, denomination, neighbor, and people, as we wait eagerly for the day of Christ’s return. We want to build community by way of the cross. To unite and grow the body, one shirt at a time. 

Revelations 7:9-10 After this I looked, and behold, a great multitude that no one could number, from every nation, from all tribes and peoples and languages, standing before the throne and before the Lamb, clothed in white robes, with palm branches in their hands, and crying out with a loud voice, “Salvation belongs to our God who sits on the throne, and to the Lamb!”


ProCo Purpose Statements

Mission Statement: “To intentionally design resources that open doors for Gospel conversation.”

Vision Statement: “To bring together every nation, tribe, tongue, denomination, neighbor, and people, for the proclamation of the Gospel, as we wait eagerly for the day of Christ’s return.”


Why T-shirts?